Thursday, 1 October 2015

My Reader Profile

I created a survey (https://www.surveymonkey.com/r/ZL9VJ33) to help me construct my own reader profile. My survey consists of 10 questions which would help determine who my average reader is. I used 3 psychographic questions based on age, gender and income which make the physical features of my reader clear. for the other 7 questions, I created demographic questions based on likes and dislikes of the reader, but also on what would appeal to them most in a music magazine. For example, one question asked what the reader would rather win (technology, live music events or fashion vouchers) and the answers to the question with the highest percentage will give me an idea of what appeals more to my audience and therefore what I should offer as a prize inside the magazine.

I emailed my survey to the whole class to get responses to help create my reader profile. From this I learned that my results weren't as accurate as they could be as I found all of the respondents under 18. to fix this problem, I posted my survey on my twitter profile which opened up my survey to a larger sample of people, and therefore made my results a lot more accurate. I am glad I did this because before I had 9 responses but afterwards I managed to reach almost 40 responses.

To help present my results in a creative manner, I found the website 'GoAnimate'. I transferred all of my data across to create a video showing my results in an interesting way. ( https://goanimate.com/videos/0qIQOLrQwri4?utm_source=linkshare&utm_medium=linkshare&utm_campaign=usercontent ) The only problem I found with this website was that the video has a constant watermark across it because I only got a free trial, which also meant that I couldn't embed the video so I had to just post the link instead.






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