LIIAR ANALYSIS

LIIAR - The LIIAR analysis helps to deconstruct and evaluate a media text. It is effective because it lets you focus on the main features of a media text, those being: language; institution; ideology; audience and representation. Using a LIIAR analysis is one of the ebst ways to deconstruct a media text.


Language - Language is good because it is the codes and conventions used in all media to convey information to the audience. Language is term usually used to describe words and the way people speak but in media, language is the term used to describe more than that, it describes the composition, the theme, the images, the text and all other content. The main purpose of language is to create an image which persuades someone to buy the product. 

Ideology - An ideology is a world view, it is a system of common ideas and ideals which are shared within a certain group of people, society or an individual. It helps society understand different messages and meanings based on beliefs, values and attitudes.

Institution - Institutions are responsible for anything to do with media texts, ranging from the planing and production to the marketing and distribution of the media text itself. Institutions are important because they have to understand a companies ideology to make sure the text is correct and they have to manage, regulate and structure all media activities.

Audience - The audience is the certain group of individuals which the texts are aimed towards. The producers target a specific group of  people (for example: teenagers, sports players, mothers etc.) and tailor the product to that market because that is where they will get the most profit. The audience are important because they are the ones who will buy the product, which is why it is important for the producers to make choices which satisfy their intended target market.


Representation - Representation is the way that the media portray specific events and stories. The media construct versions of people, places and events which they want their audience to see through a certain point of view. It uses different words, images and sounds to express their version of the story.